How did it develop?
On the occasion of the celebration of the 90th FICC International Rally to be held in A Guarda, the design team, Alvarado Company (Soluciones Publicitarias), has conceptualized the logotype according to the following motives and reasons.
First of all, A Guarda is known nationally and also internationally for its proximity to the sea,
border area and its endearing Neolithic Fortified Settlement.
The Neolithic Fortified Settlement of Santa Tecla was occupied by Celts and Phoenicians, and it is a privileged place from which the entire contour of the coastline is dominated, being listed as a National Historical Monument since 1931.
The Neolithic Fortified Settlement of Santa Tecla is a Galician fort and an archaeological site that is l ocated on the outskirts of the mount Santa Tecla, 341 meters high, in the extreme southwestern corner of Galicia.
The Neolithic Fortified Settlement (town of the Celtic culture in the Iberian Peninsula) of Santa Tecla occupies a large area. Located on the top of a mountain it has a spectacular view over the mouth of the Miño river, and offers privileged views of the natural border with Portugal.
The fort was built i n the 2nd -1st centuries BC. and i t was surrounded with a wall for its defense. The houses are usually round, oval and even rectangular, with stone hallways. But there are also simple huts, with a straw roof.
In some of them there are stone benches. This Neolithic Fortified Settlement lasts until the time of the Roman Empire when they become a true city.
The Celtic Culture left i ts mark in Galicia and i ts surroundings, the petroglyphs of Santa
Tecla are considered to be the oldest western representations, a large number of them can
be found in the rocks.
The town was built on petroglyphs or engraved stones, long before the fort. These petroglyphs date from the Bronze Age around 1900 BC. The engraved motifs are spirals, circles, crosses, snakes, motifs that the Celts themselves would use in their crafts.
Symbols normally found symmetrical and geometric refer to rounded shapes, hence the general shape that the logotype acquires. Most represent spirals, mainly concentric circles. The way in which the fort is conceived corresponds to houses in the shape of a "C" located in the l ogotype at the bottom colored blue, always trying to have an orientation towards the East as has been incorporated into the design.
The colors chosen correspond to the blue of the sea and the colors of Galicia where the Neolithic Fortified Settlement and the Town of A Guarda are established in the province of Pontevedra, Spain.
In conclusion and referring to all the elements outlined above, we conclude with a circular logotype including an oriented fort with a Celtic symbol and two characteristic elements of the activity that develops. The logotype will be accompanied by the official logotypes of the FECC and the FICC jointly. On the back of the logotype the flag of Spain is inserted as a banner.